Quick answer: Sponsored content on The Daily Coins is a clearly labelled article, paid for by your team, that explains your project, product or protocol to a daily crypto audience. We write or edit it to our readability standards, mark it as sponsored, and keep it apart from our newsroom. It is disclosed, brand-safe and never presented as financial advice.
Key takeaways
- What it is: a paid, labelled article with room for the full story.
- Best for: explaining a protocol, launching a product, or building credibility.
- Always labelled: marked as sponsored under the FTC endorsement guidelines.
- Held to standards: accurate, readable and free of guaranteed-return claims.
- Priced by scope: ask for current rates.
What sponsored content is — and is not
Sponsored content is your message, produced to a standard our readers will actually read, and clearly marked as commercial. It is not a disguised news story, and it is not a hiding place for undisclosed paid links. Independent coverage — our own reporting — is set by the newsroom and cannot be bought. Keeping the two visibly apart is what makes both worthwhile.
What sponsored content is good for
- Explaining how a protocol or product works.
- Launching a token, feature, chain or integration with context.
- Establishing your team as credible builders.
- Answering the real questions users ask before signing up.
- Supporting a campaign that also uses advertising.
How the process works
- Brief us on your goal, audience and key points via the contact page.
- Agree scope — topic, length, whether we write or edit, and timing.
- Draft and review — we produce or refine the piece and share it for sign-off.
- Label and publish — it goes live clearly marked as sponsored.
Editorial and disclosure standards
Sponsored does not mean anything goes. We fact-check claims, keep the writing clear and require honest framing. We will not publish guaranteed returns, risk-free promises or specific price predictions, and regulated offers must carry appropriate risk language. Every piece is labelled so readers know it is sponsored, in line with the FTC endorsement guidelines and our advertising disclosure.
What you can include
- A clear explanation of your product and who it serves.
- Accurate, verifiable detail — networks, features, timelines.
- Relevant links to your site, docs or app.
- Quotes from named members of your team.
- Visuals and logos you are licensed to use.
What we will not include
- Guaranteed-return, risk-free or price-prediction claims.
- Undisclosed or disguised paid links dressed as news.
- Misleading comparisons or unverifiable statistics.
- Anything that reads as financial advice.
Sponsored content vs press release vs editorial
Picking the right format saves budget. A press release is short and news-led, best for an announcement. Sponsored content is longer and explanatory, best for the story behind the news. Independent editorial coverage is earned on merit and never for sale. Many teams run a release for the news and sponsored content for the depth.
Pricing
Sponsored content is priced by scope — length, whether we write or edit, and any promotion — rather than a single flat fee. Tell us your goal and we will share current rates and turnaround. Ask for a quote to begin.
About The Daily Coins
The Daily Coins is an independent daily crypto news publication. We follow the stories that move the market each day — launches, listings, regulation, security and the people building Web3 — with a named team and clear standards. Find out who we are on our about page, and reach the commercial team through our contact page or at [email protected]. Anything paid or supplied by a company is labelled in keeping with the FTC endorsement guidelines, kept apart from our newsroom, and is never financial advice.
Frequently asked questions
Is sponsored content labelled?
Yes, always. Every sponsored article is clearly marked, in line with the FTC endorsement guidelines.
Can you write it for me?
Yes. We can write from your brief or edit your draft, and either way it meets our standards.
How much does it cost?
It depends on scope and promotion. Ask for current rates with a short brief.
Will it influence your news coverage?
No. Sponsorship never buys or shapes independent coverage, which our team decides alone.
Can I include links?
Yes, relevant links to your own properties are fine inside labelled sponsored content. We do not sell undisclosed paid links.
What claims will you refuse?
Guaranteed returns, risk-free profit and specific price predictions. Nothing we publish is financial advice.
How long will it stay live?
We agree this up front; sponsored articles usually stay published with their label intact.
How is it different from a press release?
A press release is short and news-focused; sponsored content is a longer, explanatory story.
How much does sponsored content cost on TheDailyCoins.io?
It depends on scope and format. Request current rates via our contact page.
Is sponsored content the same as a crypto guest post?
No — sponsored content is a paid, clearly labelled promotional article; contributor guest posts are unpaid editorial. Both follow our standards.