Sponsorship · Media kit
Reach crypto's most engaged readers
The Daily Coins is a small but unusually engaged daily briefing — built for institutional allocators, fund operators, DeFi power users, and serious individual investors. We sell five formats. We do not sell coverage.
Why advertise here
Three reasons sophisticated brands run with us
Quality, not volume
Our audience skews 35–55 years old, US-heavy, with median household income above $180K. Most work at funds, exchanges, custodians, or run their own portfolios. Memes don't pay; we don't optimize for them.
Deep engagement
4m 12s average session and 3.1 pages per visit. Newsletter opens above 52% — vs ~25% industry average for crypto sends. People come here to think, not to scroll.
Editorial credibility
No paid coverage. No SEO link sales. Every sponsored placement is labeled, contrast-checked, and disclosed. Our credibility is your reach — we protect both.
Audience snapshot
Who reads The Daily Coins
Self-reported from onboarding surveys (n = 2,341) and traffic analytics. Updated quarterly.
By professional role
Active trader / PM
41%
Crypto analyst / researcher
24%
Founder / operator
15%
Long-term individual investor
12%
Other (media, academia, retail)
8%
By geography
🇺🇸 United States
42%
🇬🇧 United Kingdom
12%
🇩🇪 Germany
8%
🇸🇬 Singapore
7%
🇨🇦 Canada
6%
🇦🇺 Australia
5%
🇮🇳 India
4%
Other
16%
Sections read most
% of monthly readers who view ≥1 article in the category.
What you can buy
Five formats, transparently priced
Rates below are indicative — actual pricing depends on volume, exclusivity, targeting, and run length. Request a media kit for current rate cards.
Newsletter primary
Top slot, 1 sponsor per send
Best for
Product launches, fundraises, hiring pushes
Newsletter secondary
Mid-letter, 1 per send
Best for
Content distribution, event promotion
Homepage banner
Above-fold, 728×90 + responsive
Best for
Always-on brand presence
Coin sidebar
Targeted by coin / category
Best for
Wallets, exchanges, DeFi protocols
Branded research
Co-authored, labeled sponsored
Best for
Thought leadership, complex products
What you can buy
Five clearly defined formats
- ✓ Newsletter sponsorships (primary + secondary)
- ✓ Display banners on home and section pages
- ✓ Coin sidebar placements targeted by ticker
- ✓ Branded research notes (co-authored, labeled)
- ✓ Event and conference promotion
What you cannot buy
We do not sell coverage in any form
- ✗ Paid news articles — news is news, sponsorship is sponsorship
- ✗ Paid links in editorial content — SEO offers declined unread
- ✗ Positive coverage on demand — editorial calls its own shots
- ✗ Paid placement on prediction pages — model output is editorial
- ✗ Sponsorship from token-only projects under $50M market cap
Sponsored label treatment
Sponsored content is unmistakably sponsored
Every sponsored placement runs a prominent "Sponsored" label in a different visual style from editorial content. The label sits above the unit, meets WCAG AA contrast minimums, and carries a tooltip explaining what sponsored means on this site.
Branded research notes carry the label at the top of the article AND at the foot, with a paragraph disclosing the commercial relationship.
Targeting
Four targeting axes — no third-party pixels
Reader data stays on our servers. We do not run retargeting pixels and do not share individual reader data with advertisers. Targeting is done server-side at delivery time.
By section
By country
By device
By coin / category
Process & timeline
From first email to live placement in 7 days
Rush slots sometimes available for premium formats. Standard lead time is 7 business days.
01
Send a brief
Email sponsor@thedailycoins.io with product, target audience, desired format(s), volume, and creative status.
Day 0
02
Get availability
We respond with inventory availability, indicative pricing, and any creative or brand-safety questions.
Day 1–2
03
Sign + creative
IO is signed before any creative review. Our team checks the creative for clarity and contrast compliance.
Day 3–5
04
Go live
Placement goes live on the scheduled date. Performance report shared at end of flight.
Day 7
Brand safety
What protects both your brand and ours
We turn down sponsorships that we believe will harm reader trust. We will not run ads for unregistered securities, leveraged retail crypto products in restricted jurisdictions, or anonymous projects.
Editorial firewall
Advertisers do not see editorial in advance. No approval rights over coverage.
WCAG AA labels
Sponsored badges meet AA contrast minimums on every device and theme.
No retargeting
Zero third-party pixels. Reader data never leaves our servers.
Vetted creative
Every creative reviewed for accuracy, clarity, and regulator-friendliness.
Ready to run
Let's put your product in front of the right readers
Email a one-paragraph brief. We respond with availability and pricing within 2 business days.
Standard reply time: 1–2 business days · Rush turnaround available