Quick answer: This advertising disclosure explains how The Daily Coins labels commercial content, keeps it separate from independent journalism, and complies with the FTC endorsement guidelines. In short: paid and sponsored material is always marked, news is never for sale, affiliate links are disclosed, and nothing we publish is financial advice.
Key takeaways
- All paid content is labelled — advertising, sponsored articles and press releases.
- News is independent and cannot be purchased.
- Affiliate links are disclosed and do not affect our opinions.
- We follow the FTC endorsement guidelines on disclosure.
- Nothing here is financial advice — always do your own research.
Why this disclosure exists
Crypto is full of promotion posing as reporting, and readers are right to be cautious. This page states plainly how we handle money so you can weigh everything on The Daily Coins with the full picture. When you can tell paid content from independent journalism at a glance, both become more useful — and that clarity is what this disclosure is for.
How we label commercial content
- Advertising — display units are visually distinct and marked as ads.
- Sponsored content — labelled as sponsored, with the paying party clear where relevant.
- Press releases — marked as company-supplied announcements, not our reporting.
- Partnership content — disclosed as part of a commercial relationship.
Affiliate and referral links
Some articles may contain affiliate or referral links, meaning we could earn a commission if you sign up or buy through them, at no extra cost to you. We disclose these links, and they never decide our editorial views. A product is judged on merit; a paying link does not buy a better verdict. Where an article contains such links, we make that clear.
Editorial independence
Our independent coverage — news, analysis, explainers and reviews — is decided by our editorial team alone. Advertisers, sponsors and partners have no influence over what we cover or conclude, and they cannot pre-approve independent articles. This separation is described further on our how we make money page.
What we will not do
- Publish paid content without a clear label.
- Sell undisclosed or disguised paid links.
- Let advertisers dictate or veto coverage.
- Run guaranteed-return, risk-free or price-prediction claims.
Compliance with disclosure rules
We follow the principles in the FTC endorsement guidelines, which require that a material connection between a publisher and an advertiser be disclosed clearly and conspicuously. Our labels are meant to be obvious, not buried, so a reader never has to guess whether something is paid. If a label is ever unclear, we treat that as a mistake to fix.
Not financial advice
Everything on The Daily Coins, editorial or commercial, is for information only and is not financial, investment, legal or tax advice. Crypto assets are volatile and risky. Do your own research, weigh your own circumstances, and where appropriate consult a qualified professional before making any decision.
Questions and corrections
If you have a question about this disclosure, see content you think is inadequately labelled, or want to report an error, contact us via our contact page or at [email protected]. We take disclosure seriously and will correct genuine issues promptly.
About The Daily Coins
The Daily Coins is an independent daily crypto news publication. We follow the stories that move the market each day — launches, listings, regulation, security and the people building Web3 — with a named team and clear standards. Find out who we are on our about page, and reach the commercial team through our contact page or at [email protected]. Anything paid or supplied by a company is labelled in keeping with the FTC endorsement guidelines, kept apart from our newsroom, and is never financial advice.
Frequently asked questions
How do I know if content is paid?
Paid content is clearly labelled — as advertising, sponsored, a press release or partnership content — under the FTC endorsement guidelines.
Do you use affiliate links?
Sometimes. When we do, we disclose them, and they do not influence our editorial opinions.
Can advertisers change your coverage?
No. News is independent and cannot be bought, edited or vetoed by advertisers.
Do you sell links?
No. We do not sell undisclosed or disguised paid links.
Is your content financial advice?
No. Nothing on The Daily Coins is financial advice. Crypto is volatile — always do your own research.
What rules do you follow?
We apply the principles of the FTC endorsement guidelines to all commercial content.
How do I report a labelling problem?
Contact us via our contact page and we will review and fix genuine issues.
Where can I read about your revenue?
See our how we make money page for the full picture.