Burger King, Germany has been accepting BTC on its website and mobile app from September 3. Let’s look at how Burger King has fared in its earlier brushes with cryptocurrency and how it is postured currently to execute such a decision.
Pay by BTC, get Whopper free!
Burger King was one of the earliest international fast-food chains to accept Bitcoin a payment. Burger King, Netherlands was the first BK outlet to have done so, back in 2016. In fact, burgers were readily sold to crypto holders in Arnhem.
The first Bitcoin embassy on February 8, 2016, made this announcement. If you paid for your Whopper via BTC, you’d be eligible for a second Whopper – absolutely free! The restaurant had also planned to host meetups for individuals interested in alternative currencies.
On May 31 though, BTC representatives in Arnhem clarified, that BK was only executing a well-thought-out promotional campaign at the time. They also expressed that it wasn’t willing to accept Bitcoin as payment for products purchased from them anymore.
After this, Burger King Russia developed its own cryptocurrency – the WhopperCoin and designed a loyalty program around it. Over a billion WhopperCoins were issued in 2017. The cryptocurrency, so devised, was intended for the purchase of burgers and other sides from the chain.
Burger King went as far as to promise a free flagship Whopper to anyone who collected more than 1,700 coins. One can verify how successful this cryptocurrency by looking at YoBit exchange– the only exchange to list WHO.
Finding a Burger King that accepts Bitcoin in Russia and making a crypto payment online are both difficult prospects in Russia. It’s because of the severe interference that local franchises have to be subject to by the Russian authorities.
Cryptocurrency is illegal in Russia, and Moscow’s prosecutor’s office has summoned representatives of BK several times by now. The reason for this is to clarify that WhopperCoin isn’t being issued for general trade and transactions.
Gustavo Fonseca loves anything digital and crypto-related which makes him sit up and pay attention. He got into the world of digital marketing and business digital transformation career in 2010. Some time later he got into Crypto, a dynamically developing segment at the intersection of the financial services and technology. Gustavo joined TheDailyCoins in September 2018.