Germans rely on crypto potential | Strategy &
The vast majority of private crypto investors: inside looks optimistic about the long-term development of digital currencies such as Bitcoin. That shows the current one „Crypto Survey 2025“ by Strategy &, the global strategy consulting from PWC. Three out of four private crypto investors: Inside in Germany, their portfolio want to increase their portfolio over the next twelve months, and 80% are planning an increase in the United States. In both regions, more than 40% strive to increase the crypto content in their portfolio by at least 50%. After a weaker market phase in 2023, many cryptocurrencies currently surpass earlier highs. Bitcoin alone is currently worth as much as all 40 DAX companies. At the same time, the market remains extremely volatile and reacts with violent rashes to individual events such as Donald Trump's re -election. In the USA, almost two thirds of all private investors adjusted their crypto portfolio after the presidential election, in Germany there were even a little more than two thirds.
Long -term holding remains the most popular strategy
The investors surveyed: Inside in the USA and Germany, there are convinced of a long-term relevance of crypto-assets-not only in the private system, but also for the financial system as a whole. 46% of Germans and 41% of American investors expect: inside that larger countries will build a strategic crypto reserve by 2030. The fact that digital currencies will prevail as common everyday payants suspect 46% of respondents in the United States and 44% in Germany.
As the biggest risk factor for a new crypto winter, investors see a hack or safety failure in both regions. The second largest danger is for US investor: Inside the collapse of a large crypto exchange, the German investors: Inside, a ban on digital currencies fear. At the same time, only 26% in Germany and 19% in America assume an actual ban. The overall positive outlook leads to high expectations of the development of the BitcoIN course, which investors: inside in the USA at the end of the year at $ 127,000-even $ 136,000 in Germany. Accordingly, half of the respondents also focus on the long-term holding of their crypto assets.
“Despite violent ups and downs, cryptocurrencies are becoming increasingly widespread among German investors: Inside and succumbing to the popularity of stocks as investment classes. Philipp Wackerbeck, co-study author and partner and Global Head of Financial Services at Strategy &. “In the country comparison, we see a mixed picture. The proportion of crypto investor is different: partly clearly in the total population, essential parameters such as investment strategy, share of crypto values in total assets and the expectations regarding future developments are comparatively similar.”
Relevance of crypto for banks and broker continues to increase
The ongoing crypto wind continues to affect banks and neo-brokers and their business models. For almost 50% of German crypto investors: on the inside, lack of crypto offers are a decisive factor in changing your bank or neo-broker. In 2023, only 40% could imagine that. The most important criteria for the selection of a trading platform remain for crypto investor: the trustworthiness and safety of the offer as well as the selection of the manageable cryptocurrencies. The Germans also appreciate good customer service, while the Americans: in addition to safety aspects, place more emphasis on cheap fees.
“German crypto investor: For years, there have been rather unimpressed from the strong fluctuations in value and increasingly take up crypto-assets as a regular component in their financial investment. The opportunity to invest in cryptocurrencies is also becoming increasingly important for many when choosing a bank or a neo-broker,” says Felix Becht, co-stud car author and partner at Strategy & Germany. “It is about a very attractive customer segment-according to our analyzes, crypto investor are also invested above average in other investment classes such as shares. Since investment behavior in crypto is approaching in classic investment classes, the need for customers grows to make all your personal investments via a provider. To ensure that it is not because of a lack of crypto range of competitiveness for customers: to lose. ”
The complete results of the „Crypto Survey 2025“ Receive you on request.
